We are a family-owned, independent specialty coffee company with strong roots in the Nordic and a home in Berlin. We roast and brew exceptional, exciting, and experimental coffees from some of the best producers in the world.
Populus was founded in 2015 by Sari and Henrik Haavisto.
For us, Populus offers a possibility to work according to our own set of ethics, guidelines, and philosophy. Specialty coffee is all about relationships, collaboration, and commitment to achieving quality.
Our job is to bring the right people together over coffee.
We base our business on establishing a coffee supply chain that creates value for everyone involved in the process.
We are all about exploring the incredible diversity in specialty coffee and presenting it to you.
These are some of our partners that we work with. We believe in building long-lasting,
open relationships throughout the supply chain are the key to creating sustainability.
We believe that every link in the coffee supply chain should create value for the next one. We rely on the farmers' efforts to produce exceptional coffee.
Our approach to sourcing and roasting should further benefit everyone who works with or enjoys our coffees.
A foundation for a transparent and healthy supply chain lies in relationships. We value our partner producers as well as our customers and work towards long-lasting, mutually beneficial collaboration.
Coffee requires a lot of natural resources on its journey from seed to cup. We want to minimize the negative effects this has on nature. Populus seeks to find and encourage partners to use only sustainable farming practices. These include e.g. efficient water management, avoiding mono-crops, planting indigenous, nitrogen-fixing and reusable shade trees, using organic fertilizers and pesticides and preventing deforestation.
Many of the coffees we source are organically grown for the simple reason that these substances are not financially available for the farmers. Every origin faces different challenges, but farmers are often highly aware of the causes and effects of climate change for it has an increasing, direct impact on their everyday life.
THE COST OF QUALITY
Quality is the key. And to achieve quality we all need to invest time, effort and money. The coffees we work with represent some of the highest quality out there and are extremely difficult to produce. This work needs to be compensated.
The cost of production needs to be taken into consideration when talking about sustainable coffee prices. There’s no fixed price point for sustainability. The costs and income vary drastically based on the origin and trade system we operate in.
With the world's Commodity Market (C-market) price of coffee in a devastating downward spiral, knowing how and by whom your coffee is produced and traded becomes imperative.
Producers we work with invest their lives in making these coffees happen. This commitment demands financial stability. We make sure that all of our coffees, whether bought directly or through exporter, are fairly traded.
Quality coffee is delicious. The complexity of flavors, acidity and sweetness are caused by a combination of variety, microclimate, terroir, and many other factors. Coffee has more than 1000 chemical aroma compounds and the number increases while new ones are discovered regularly. In other words, coffee is an incredibly diverse product.
Arabica coffee is a delicate, vulnerable and disease-prone plant that needs particular growing conditions to prosper. The majority of the best varieties are threatened by rapidly spreading plant diseases and microclimates are destroyed by changing weather patterns.
These problems have also brought solutions. Adaptable and resistant plant hybrids are created, processing methods and fermentation techniques adapted and new ways of fighting the diseases researched — all to make it possible to maintain the diversity.
We want to experience, understand and represent it all. Our experimental and exclusive series offer innovations, untypical flavors, rare varieties, and exceptional quality.
HOW WE WORK
POPULUS ON INSTAGRAM
WANT US TO CONTACT YOU?
Mon-Thu : 9.00-17.00
Fri : 9.00-18.00
Populus Coffee // Haavisto und Haavisto GbR
Maybachufer 20, 12047 Berlin
Haavisto Sari / email@example.com
Haavisto Henrik / firstname.lastname@example.org
VAT Number: DE301685192